Custom packaging is exactly what it sounds like, custom packaging specifically tailored just for your business and the item your business is producing and shipping. It’s designed to fit the item just right and attempts to shield the item from the elements and improve upon standard and generic packaging. In most cases custom boxes will be stacked in order to provide a heavier layer of protection. The bottom line is that your product is going to arrive in better condition because it is going to be protected from the environment and shipped in an organized manner. This means a more pleasant experience for both you and your customer.
A company or individual looking to improve upon their branding, increase customer satisfaction and/or simply create a more professional image may benefit from custom packaging. Every new product that leaves the assembly line needs to be packaged to ensure that it arrives in excellent condition and intact. Custom packaging can help any brand or manufacturer excel in any area. It’s important to understand that the company looking to hire you (your manufacturer or distributor) must see a need to improve upon their image. Your job is to convince them that this improvement is going to improve their bottom line by increasing sales, preventing product returns and providing a more positive first impression.
When you think of custom packaging, the first thing that probably comes to mind is “printed plastics”. Yes, this is absolutely necessary if you want your product to appear as though it was designed and created just for your company. There are plenty of companies out there that specialize in printed plastics and can help you with this process 100%. Your goal is to select a printing method that not only pleases your client but is cost effective and has a superior look and feel. Once again, your first impression is everything so make sure you take the time to discuss your options with your manufacturer or distributor.
Most companies realize that standard packaging needs to be replaced with custom packaging needs at some point in time. Standard packaging needs to be replaced because they’re outdated and lack attractiveness, efficiency or longevity. It’s important to remember that even though they are out dated, standard packaging needs to be replaced because people love to buy things that don’t break easily or are of exceptional quality.
The goal of any branding or marketing campaign is to create a positive first impression so it’s very important to use custom packaging to give your brand a face lift. There are plenty of ways in which your custom packaging can impact your clients first impressions of your brand. Think about what it looks like, how it feels and how your brand will be represented through color and imagery. When people begin to consider these aspects of your brand, they will be much more likely to make a purchase decision based on what they notice.
Don’t overlook the importance of packaging design. Your brand experience is an important part of your overall branding strategy. Custom packaging design is one way to set your brand apart from competitors. It’s important to remember that your packaging design is not just about making your brand look good; it’s also about making sure that your brand is easy to spot. Whether you choose to utilize custom packaging design or choose stock packaging, your brand experience must be consistent and clear no matter which method you choose.
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